The Business of Beauty: Gender and the Body in Modern London (Clark Jessica P.)(Paperback)

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The Business of Beauty is an unprecedented exploration of the history of beauty, consumption, and business in Victorian London. Illuminating national and commercial contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of many historians, who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty

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  • EAN: 9781350098503
Popis produktu

The Business of Beauty is an unprecedented exploration of the history of beauty, consumption, and business in Victorian London. Illuminating national and commercial contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of many historians, who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture.Contrary to this perception, The Business of Beauty reveals that Victorian men and women developed a number of tacit strategies to transform their looks including the purchase of new goods and services from a dynamic group of urban entrepreneurs: hairdressers, barbers, perfumers, wigmakers, complexion specialists, hair-restorers, manicurists, and beauty "culturists." Mining trade journals, census data, periodical print,

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